Linking Google My Business and Google Ads: A Comprehensive Guide

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Are you looking to improve your online visibility and drive more traffic to your website? If so, linking your Google My Business account with AdWords can be a game-changer. In this article, we will provide you with a step-by-step guide on how to link your Google My Business and AdWords accounts to maximize your online presence and reach your target audience.

Benefits of Linking Google My Business and AdWords

Linking your Google My Business and AdWords accounts provides you with a number of benefits, including:

  • Improved visibility: Your business will be displayed on Google Maps and in local search results, increasing the chances of potential customers finding your business.
  • Increased reach: By linking your accounts, your AdWords ads will be displayed to users searching for businesses like yours in your area.
  • Better data tracking: With linked accounts, you can track phone calls, directions and visits to your business through AdWords conversion tracking.

Step-by-Step Guide to Linking Google My Business and AdWords

To link your Google My Business and AdWords accounts, follow these simple steps:

  1. Sign in to your Google My Business account and select the location you want to link to AdWords.
  2. Click on “Settings” and select “AdWords Linking”.
  3. Sign in to your AdWords account and select the account you want to link.
  4. Follow the on-screen instructions to complete the linking process.

Best Practices for Maximizing the Benefits of Linked Accounts

Now that your Google My Business and AdWords accounts are linked, it’s time to make the most of this powerful combination. Here are some best practices to follow:

  • Keep your Google My Business profile up-to-date: Make sure your business information, such as your hours of operation, phone number and address, is accurate and up-to-date.
  • Utilize AdWords location extensions: Location extensions in AdWords display your business address, phone number and a map marker in your ads, making it easier for potential customers to find your business.
  • Use AdWords to drive phone calls: AdWords call-only ads allow users to call your business directly from the ad, making it easy for them to get in touch with you.

Conclusion

Linking your Google My Business and AdWords accounts is an effective way to improve your online visibility and drive more traffic to your website. By following this comprehensive guide, you can take advantage of the benefits of linked accounts and reach your target audience with ease. So, why wait? Link your accounts today and start seeing the results for yourself!