Google Ads Basics and Best Practices

Running Google Ad campaigns without knowledge of certain crucial metrics is akin to navigating without a map. You may be moving forward, but are you headed in the right direction? If the specifics of these metrics elude you, your generous advertising budget may as well be a direct donation to Google. Fear not, for this …

Maximizing Your Google Ad Campaigns: Understanding Key Metrics for Business Growth Read More »

Embarking on a Google Ads campaign? Here’s what to expect in the first 30 days: setting up, learning, optimization, and long-term success.

Introduction In the ever-evolving world of digital advertising, Google Ads has emerged as a powerful platform for businesses to reach their target audience and drive conversions. However, even the most well-planned campaigns can benefit from periodic audits to uncover hidden opportunities and optimize performance. In this comprehensive guide, we will delve into the intricacies of …

The Ultimate Guide to Google Ads Audits: Uncover Hidden Opportunities in Your Campaigns Read More »

Responsive Search Ads (RSAs) are a new and powerful way to create text ads on Google Ads. Unlike traditional text ads, RSAs allow you to create multiple headlines and descriptions, which are then dynamically combined by Google to create unique ad variations. This provides advertisers with more flexibility and options to find the best-performing ad …

How to Test Responsive Search Ads (RSAs) Like a Pro Read More »

COVID has taught customers many things, including how to shop online. Post-pandemic, we’ve also seen a massive increase in businesses moving to eCommerce. Where there is eCommerce, there are Google Ads. Today Google Ads is the most popular PPC advertising system in the world. And while advertising with Google has many benefits, including its intelligent …

Unlock the Secret to Winning Google Ads Without Breaking the Bank! Read More »

Diving into the waters of Google Ads can feel intimidating, especially if you don’t know the cost upfront. And while there’s not a special formula to determine the cost, this article will serve as your Google Ads cost estimator and show you how to calculate your budget before you launch. Let’s take a look! FIRST: UNDERSTAND YOUR TARGET …

CALCULATE YOUR BUDGET BEFORE YOU LAUNCH: GOOGLE ADS COST ESTIMATOR Read More »

We all know the value of the top spot in Google Ads. The reason is simple, the higher you rank in Google Ads, the better chances you have of getting more clicks and conversions. Whether you would like to achieve the top spot at any cost or just like to maintain a good position with the …

HOW TO RANK HIGHER IN GOOGLE ADS & PAY LESS Read More »

Google Ads has been around for over 20 years already, and it’s still firmly holding onto its spot as the most popular digital advertising platform of them all. There is a good reason for that: the platform allows advertisers to appear on the world’s most used search engine, as well as Youtube, Gmail, and hundreds of Google’s …

MUST-KNOW 7 GOOGLE ADS BEST PRACTICES FOR NOVICE ADVERTISERS Read More »